The Galleria VIP Kit
Hanwha The Galleria, the best premium department store in Korea, introduced exclusive kit for VIP customers.
HEAZ harmoniously designed The Galleria's heritage and modern identity in the kit.
For the exterior, the magnificent façade of The Galleria’s premium EAST hall is expressed with modern and luxurious illustrations, and the gorgeous orgel inside the kit is made as an object reminiscent of the landmark of The Galleria WEST hall.
The drawer at the bottom contains a gift candy in appreciation, and the graphic inside using gold foils enhances the luxurious brand identity of Hanwha The Galleria.
Client. Hanwha The Galleria
Year. 2023
Brand Location. South Korea
Art Director. Miae Kim
Designer. Soyeon Kim, MinKyeong Kim
Photographer. Junghun Yeom
Press Kit / Influencer Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
An acrylic orgel is designed based on
the motif of the modern exterior of the Galleria’s premium WEST hall.
